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History of Catfish, our second generation business

History of Catfish, our second generation business

A little bit of Catfish Designs history for you:

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๐ŸŒŸin the 1980โ€™s when founder Prue was a pro surfer she started making her own swimwear that would look nice and stay on in the surf

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๐ŸŒŸ fast forward to 2000 with four sporty kids, Prue set up in the family garage making swimwear for the kids

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๐ŸŒŸ before long the word spread and she was selling swimwear to northern beaches families and even custom making 100โ€™s of swimmers for local surf clubs

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๐ŸŒŸ taking a leap of faith she moved out of the garage, got some extra sewing help and moved into her own warehouse and office space

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๐ŸŒŸ in mid 2010โ€™s we were selling online but there was an opportunity for a shopfront in our local community of Mona Vale so we opened a pop up shop for summer

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๐ŸŒŸ in 2015 oldest daughter Lana left her corporate banking job to join the family business cementing the next generation of Catfish

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๐ŸŒŸ in 2016 we made our move into activewear and tri gear drawing on our expertise in Lycra garments, we were excited to branch out and bring more colour to the space

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๐ŸŒŸ 2021 the reigns of the business were officially handed over to Lana and husband Andy who are now working on the next 30 years for Catfish

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Itโ€™s been a journey, and weโ€™re excited to celebrate where we have come from and for the future of our business.

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