G.O.A.T Men's Collection

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Like the first memory of playing with toys in the sandpit and pushing the handed down Tonka around, in your own personal construction site. There is a fair chance this same toy is still being pushed around a sandpit or playground years later and kicking off a lifetime obsession with over-sized construction equipment.

Our Briefs, Swimmers, Budgy Smugglers - whatever you like to call them, are made from Chlorine Resistant fabric so they last the distance with you. Fit: Standard

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Such as the time that Ford won the 24hrs of Le Mans four years running from 1966 to 69, including a 1-2-3 finish in ’66, in the all-conquering GT40.

Our Jammers are designed for speed in competition and durability in the pool with a comfortable leg opening, and long leg cut.

Made with Chlorine Resistant fabric for maximum durablility in the chlorine.

Fit: Standard

Some things are forever, and it's not just diamonds. The men's collection takes inspiration from timeless classics. Just like the distinct sound of Van Halen’s hand built and hand painted Frankenstrat blasting forth the screaming Eruption guitar solo from their first album Van Halen.

Our Jerseys are made with a combination of fabrics to best suit your needs while on the bike. Our sports mesh fabric on the front, a marginally thicker fabric to protect from the wind chill, our lightweight Lycra on the back, arms and side panels, for added stretch to fit you snug as well as keeping you cool while the sun hits your back. We also have a mesh we use under the arms, and on the pockets for a super lightweight feel.

Our Jerseys also have a silicone gripper on the hem to ensure no riding up, a lock zip and reflective binding on the pockets.

Key Points

• Sports mesh fabric for heat management
• Reflective piping on pockets for visibility
• YKK Locking Zip for comfort
• Silicon Gripper on hem to hold in place

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Like the first memory of playing with toys in the sandpit and pushing the handed down Tonka around, in your own personal construction site. There is a fair chance this same toy is still being pushed around a sandpit or playground years later and kicking off a lifetime obsession with over-sized construction equipment.

Our Sleeve Tri suit, but smaller for our little triathletes! Still with the same materials for full sun protection and performance in water, on the bike and on the run. SPF-50+ material and sleeves keep the sun off the shoulders while the soft kids specific tri-chamois provides comfort on the bike leg.

Key Points

• Sleeves for increased aero performance on the bike & sun protection on the run
• Sports mesh fabric for minimal water retention & heat management
• Mesh stash pockets
• YKK Locking Zip for comfortSilicon Gripper on hem to hold in place
• Compressive Leg Band

Fit: Small across shoulders & chest

Model Wears: B8 (usually B8)

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Such as the time that Ford won the 24hrs of Le Mans four years running from 1966 to 69, including a 1-2-3 finish in ’66, in the all-conquering GT40.

Our Cycle Bibs feature an Italian Mid distance chamois, designed for riding 5hrs +. They have a wide leg band to ensure no sausage legs, and made with compressive lycra for increased blood circulation as you're making Watt Bombs.

Key Points

• Italian Chamois
• Compressive Leg Band

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Like the first memory of playing with toys in the sandpit and pushing the handed down Tonka around, in your own personal construction site. There is a fair chance this same toy is still being pushed around a sandpit or playground years later and kicking off a lifetime obsession with over-sized construction equipment.

Our Cycle Bibs feature an Italian Mid distance chamois, designed for riding 5hrs +. They have a wide leg band to ensure no sausage legs, and made with compressive lycra for increased blood circulation as you're making Watt Bombs.

Key Points

• Italian Chamois
• Compressive Leg Band

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Such as the time that Ford won the 24hrs of Le Mans four years running from 1966 to 69, including a 1-2-3 finish in ’66, in the all-conquering GT40.

Our Jammers are designed for speed in competition and durability in the pool with a comfortable leg opening, and long leg cut.

Made with Chlorine Resistant fabric for maximum durablility in the chlorine.

Fit: Standard

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Just like the distinct sound of Van Halen’s hand built and hand painted Frankenstrat blasting forth the screaming Eruption guitar solo from their first album Van Halen.

Our Briefs, Swimmers, Budgy Smugglers - whatever you like to call them, are made from Chlorine Resistant fabric so they last the distance with you. Fit: Standard

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Such as the time that Ford won the 24hrs of Le Mans four years running from 1966 to 69, including a 1-2-3 finish in ’66, in the all-conquering GT40.

Our Jerseys are made with a combination of fabrics to best suit your needs while on the bike. Our sports mesh fabric on the front, a marginally thicker fabric to protect from the wind chill, our lightweight lycra on the back, arms and side panels, for added stretch to fit you snug as well as keeping you cool while the sun hits your back. We also have a mesh we use under the arms, and on the pockets for a super lightweight feel.

Our Jerseys also have a silicone gripper on the hem to ensure no riding up, a lock zip and reflective binding on the pockets.

Key Points

• Sports mesh fabric for heat management
• Reflective piping on pockets for visibility
• YKK Locking Zip for comfort
• Silicon Gripper on hem to hold in place

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Just like the distinct sound of Van Halen’s hand built and hand painted Frankenstrat blasting forth the screaming Eruption guitar solo from their first album Van Halen.

Our Cycle Bibs feature an Italian Mid distance chamois, designed for riding 5hrs +. They have a wide leg band to ensure no sausage legs, and made with compressive lycra for increased blood circulation as you're making Watt Bombs.

Key Points

• Italian Chamois
• Compressive Leg Band

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Like the first memory of playing with toys in the sandpit and pushing the handed down Tonka around, in your own personal construction site. There is a fair chance this same toy is still being pushed around a sandpit or playground years later and kicking off a lifetime obsession with over-sized construction equipment.

Our Jammers are designed for speed in competition and durability in the pool with a comfortable leg opening, and long leg cut.

Made with Chlorine Resistant fabric for maximum durablility in the chlorine.

Fit: Standard

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Such as the time that Ford won the 24hrs of Le Mans four years running from 1966 to 69, including a 1-2-3 finish in ’66, in the all-conquering GT40.

Our Briefs, Swimmers, Budgy Smugglers - whatever you like to call them, are made from Chlorine Resistant fabric so they last the distance with you. Fit: Standard

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Like the first memory of playing with toys in the sandpit and pushing the handed down Tonka around, in your own personal construction site. There is a fair chance this same toy is still being pushed around a sandpit or playground years later and kicking off a lifetime obsession with over-sized construction equipment.

Our Jammers are designed for speed in competition and durability in the pool with a comfortable leg opening, and long leg cut.

Made with Chlorine Resistant fabric for maximum durablility in the chlorine.

Fit: Standard

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Just like the distinct sound of Van Halen’s hand built and hand painted Frankenstrat blasting forth the screaming Eruption guitar solo from their first album Van Halen.

Our Sleeve Tri Suit is designed to ensure maximum comfort, aerodynamics and ultimate style when you race. Featuring UPF 50+ fabric, 2 x back mesh pockets, mid density italian quick dry triathlon chamois - this means you can race with this up to Ironman distance! We have kept our soft binding for no chaff while you race and our YKK lockable zip but have added an open zip to this suit as well.

Why an open zip? This style is easier to get on and off (especially if you're in a hurry) as it combines the comfort of a one piece, but the practicality of a two-piece tri suit. The open zip also tends to fit more shapes and sizes, as there is overlap between the waist band and the top, if you're longer or shorter in the body the overlap just increases or decreases. Finally, the open zip ensures that there is no risk of zip malfunctions, so you can race with confidence in the zip.

Key Points

• Sleeves for increased aero performance on the bike & sun protection on the run
• Sports mesh fabric for minimal water retention & heat management
• Mesh stash pockets
• YKK Locking Zip for comfort
• Silicon Gripper on hem to hold in place
• Italian Chamois
• Compressive Leg Band

Fit: Small across shoulders & chest

Model Wears: XS (usually XS)

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Like the first memory of playing with toys in the sandpit and pushing the handed down Tonka around, in your own personal construction site. There is a fair chance this same toy is still being pushed around a sandpit or playground years later and kicking off a lifetime obsession with over-sized construction equipment.

Our Briefs, Swimmers, Budgy Smugglers - whatever you like to call them, are made from Chlorine Resistant fabric so they last the distance with you. Fit: Standard

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Like the first memory of playing with toys in the sandpit and pushing the handed down Tonka around, in your own personal construction site. There is a fair chance this same toy is still being pushed around a sandpit or playground years later and kicking off a lifetime obsession with over-sized construction equipment.

Our Jerseys are made with a combination of fabrics to best suit your needs while on the bike. Our sports mesh fabric on the front, a marginally thicker fabric to protect from the wind chill, our lightweight lycra on the back, arms and side panels, for added stretch to fit you snug as well as keeping you cool while the sun hits your back. We also have a mesh we use under the arms, and on the pockets for a super lightweight feel.

Our Jerseys also have a silicone gripper on the hem to ensure no riding up, a lock zip and reflective binding on the pockets.

Key Points

• Sports mesh fabric for heat management
• Reflective piping on pockets for visibility
• YKK Locking Zip for comfort
• Silicon Gripper on hem to hold in place

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Just like the distinct sound of Van Halen’s hand built and hand painted Frankenstrat blasting forth the screaming Eruption guitar solo from their first album Van Halen.

Our Jammers are designed for speed in competition and durability in the pool with a comfortable leg opening, and long leg cut.

Made with Chlorine Resistant fabric for maximum durablility in the chlorine.

Fit: Standard

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Just like the distinct sound of Van Halen’s hand built and hand painted Frankenstrat blasting forth the screaming Eruption guitar solo from their first album Van Halen.

Our Briefs, Swimmers, Budgy Smugglers - whatever you like to call them, are made from Chlorine Resistant fabric so they last the distance with you. Fit: Standard

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Like the first memory of playing with toys in the sandpit and pushing the handed down Tonka around, in your own personal construction site. There is a fair chance this same toy is still being pushed around a sandpit or playground years later and kicking off a lifetime obsession with over-sized construction equipment.

Our Sleeve Tri Suit is designed to ensure maximum comfort, aerodynamics and ultimate style when you race. Featuring UPF 50+ fabric, 2 x back mesh pockets, mid density italian quick dry triathlon chamois - this means you can race with this up to Ironman distance! We have kept our soft binding for no chaff while you race and our YKK lockable zip but have added an open zip to this suit as well.

Why an open zip? This style is easier to get on and off (especially if you're in a hurry) as it combines the comfort of a one piece, but the practicality of a two-piece tri suit. The open zip also tends to fit more shapes and sizes, as there is overlap between the waist band and the top, if you're longer or shorter in the body the overlap just increases or decreases. Finally, the open zip ensures that there is no risk of zip malfunctions, so you can race with confidence in the zip.

Key Points

• Sleeves for increased aero performance on the bike & sun protection on the run
• Sports mesh fabric for minimal water retention & heat management
• Mesh stash pockets
• YKK Locking Zip for comfort
• Silicon Gripper on hem to hold in place
• Italian Chamois
• Compressive Leg Band

Fit: Small across shoulders & chest

Model Wears: XS (usually XS)

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Such as the time that Ford won the 24hrs of Le Mans four years running from 1966 to 69, including a 1-2-3 finish in ’66, in the all-conquering GT40.

Our Briefs, Swimmers, Budgy Smugglers - whatever you like to call them, are made from Chlorine Resistant fabric so they last the distance with you. Fit: Standard

Some things are forever, and it’s not just diamonds. The men’s collection takes inspiration from timeless classics. Just like the distinct sound of Van Halen’s hand built and hand painted Frankenstrat blasting forth the screaming Eruption guitar solo from their first album Van Halen.

Our Jammers are designed for speed in competition and durability in the pool with a comfortable leg opening, and long leg cut.

Made with Chlorine Resistant fabric for maximum durablility in the chlorine.

Fit: Standard

Some things are forever, and it's not just diamonds. The men's collection takes inspiration from timeless classics. Just like the distinct sound of Van Halen’s hand built and hand painted Frankenstrat blasting forth the screaming Eruption guitar solo from their first album Van Halen.

Fleece lined, long sleeve cycling Jersey. Keep the winter chill away and stay toasty warm on those early morning rolls or commutes. The material is a super comfy with internal soft brushed lycra for maximum comfort and fit while trapping warm air underneath to ensure you don't get cold on the hills. Match it with one of our cycling jerseys or base layers underneath for extra warmth, or just wear it on it's own when it isn't 'that' cold.

Our Jerseys also have a silicone gripper on the hem to ensure no riding up, a lock zip and reflective binding on the pockets.

Key Points

• Fleece lined, microfibre Lycra
• Reflective piping on pockets for visibility
• YKK Locking Zip for comfort
• Silicon Gripper on hem to hold in place